Gift cards: how to sell more over the holidays and all year
Gift cards bring extra revenue and new clients. How to present them, when to sell and how to track balances without a paper notebook.
A gift card is one of the simplest sources of extra revenue for a service business. You get the money up front, and the card is usually redeemed by a new client who has never been to you.
When they sell best
- Before Christmas and New Year.
- Valentine's Day and International Women's Day.
- Mother's and Father's Day.
- Birthdays — all year round.
How to present a gift card
Offer not just an amount but a specific service: "Gel manicure" or "60-minute massage" feels like a gift, not like cash. Add a nice design — people want to hand it over.
How to track balances
A paper notebook quickly becomes a problem: what's been used, what's left, is it still valid? In a system every card has a code, a balance and an expiry date, and the front desk sees it in a second.
How it works in LaikuGO
LaikuGO lets you create gift cards, accept them as payment and track the balance automatically. Analytics shows how many were sold and redeemed.